Recently, we’ve been talking a lot about staying relevant and creating your online presence. Today, @lornerubis and I discuss what it takes to build your personal brand and become a thought leader.
Digital platforms and social media keep you connected to your audience, but they also make your personal brand and image more visible to the general public. No matter what you do, someone will evaluate you based on the content you produce online.
Almost everyone has a website now because it’s a great tool to showcase your beliefs, your work, and your interests. But as social media grows, it has begun moving us away from that static presence towards more dynamic content.
Creating content, however, is a lot of work. You have to decide how you can best contribute to your communities, then figure out how to reach them. And you must offer high quality – to become a thought leader and build a personal brand, you need to create meaningful content that resonates with your audience.
If you’re looking to enhance your online presence, here are our top tips:
- Take time to understand who you’re targeting and why.
- Post authentic, meaningful content that resonates with your community.
- Create relevant and meaningful content consistently.
- Be patient. Building a strong personal brand takes time.
Here’s to disrupting sameness and achieving #betterwork.
Lynette
